The Sales Enablement Director, Sr. provides strategic leadership for Old National Bank's enterprise sales enablement function, orchestrating cross-segment coordination, governance, and adoption initiatives that transform sales effectiveness across Commercial, Wealth, Community, and TM & FIG without direct line of business responsibility. This role serves as the enterprise orchestrator, ensuring consistency while enabling business line autonomy. The Director chairs the Sales Enablement Committee, drives change management strategies, partners with Marketing on content strategy, coordinates with CRM (Salesforce CoE) and Business Intelligence teams, and leverages third-party partnerships to optimize resource allocation and accelerate capability delivery.
Salary Range
The salary range for this position is $136,000/yr - $279,100/yr plus bonus. The base salary indicated for this position reflects the compensation range applicable to all levels of the role across the United States. Actual salary offers within this range may vary based on a number of factors, including the specific responsibilities of the position, the candidate’s relevant skills and professional experience, educational qualifications, and geographic location.
Key Accountabilities
Governance & Strategic Leadership
- Chair the Sales Enablement Committee; set enterprise governance, prioritization, and decision protocols
- Develop and maintain enterprise sales enablement strategy aligned to growth priorities
- Lead and coordinate segment enablement directors to drive consistency while enabling business-line autonomy
- Establish and maintain enterprise standards (e.g., sales terminology and pipeline stages)
Change Management & Adoption
- Drive enterprise change management and communications to improve platform utilization and sales effectiveness
- Monitor adoption and effectiveness metrics; identify gaps and recommend corrective actions
- Establish feedback loops to continuously improve enablement programs based on frontline input
Cross-Functional Partnership & Coordination
- Partner with Marketing on content strategy, campaign coordination, and brand-consistent messaging
- Coordinate with CRM (Salesforce CoE), Business Intelligence, and Technology teams to align tools, data/analytics, and platform capabilities to enablement priorities
- Partner with HR on talent development, training delivery, and capability building
Resource Optimization & Third-Party Management
- Leverage and manage third-party partnerships/vendors to deliver enablement tools, content, playbooks, training, and journey work
- Ensure cost-effective delivery through the right mix of internal and external resources; build business cases and track ROI
Operating Model & Standards
- Finalize and maintain the centralized enablement operating model with segment-aligned delivery teams, roles, and responsibilities
- Establish and maintain enterprise enablement standards, methodologies, and best practices
- Coordinate a unified performance measurement approach across segment directors; document and communicate updates
Key Competencies for Position
Strategic Thinking & Vision
- Ability to translate enterprise strategy into actionable enablement initiatives
- Systems thinking to understand interdependencies across segments and functions
- Long-term planning capability balanced with tactical execution needs
Leadership & Influence
- Executive presence and ability to lead through influence without direct authority
- Skilled at building consensus across diverse stakeholder groups
- Change leadership expertise with proven track record of driving adoption
Communication & Collaboration
- Exceptional communication skills across all organizational levels
- Ability to facilitate productive discussions and drive decision-making
- Strong partnership orientation with Marketing, Technology, Finance, and HR
Program & Project Management
- Strong organizational and project management capabilities
- Ability to manage multiple initiatives simultaneously
- Vendor management and third-party partnership experience
Analytical & Problem-Solving
- Data-driven decision making with ability to measure enablement effectiveness
- Problem-solving skills to address adoption barriers and performance gaps
- Business acumen to align enablement investments with organizational priorities
Qualifications and Education Requirements
Required Qualifications
- Bachelor's degree in Business, Marketing, Communications, or related field
- 10+ years of progressive experience in sales enablement, sales operations, or related field
- 5+ years of leadership experience managing teams or leading cross-functional initiatives
- Proven track record of implementing enterprise-wide enablement programs
- Experience with change management and driving organizational adoption
- Strong understanding of sales processes, methodologies, and technologies
- Experience working in financial services or banking industry preferred
Preferred Qualifications
- MBA or advanced degree
- Experience in regional or national banking organizations
- Certification in sales enablement, change management, or related discipline
- Experience with Salesforce or other CRM platforms
- Knowledge of AI and emerging technologies in sales enablement
Technical Skills
- Proficiency with sales enablement platforms and tools
- Experience with learning management systems (LMS)
- Strong Microsoft Office suite capabilities (PowerPoint, Excel, Word)
- Familiarity with project management tools and methodologies
Key Measures of Success/Key Deliverables:
Governance & Structure
- Establish Sales Enablement Committee with charter, membership, and documented decision protocols
- Finalize centralized enablement structure with segment-aligned delivery teams
- Document operating model, roles, and responsibilities
Standards & Frameworks
- Facilitate enterprise sales terminology definitions (prospect, lead, referral, pipeline stages)
- Coordinate segment directors on unified performance measurement approach
- Establish enterprise-wide enablement standards and best practices
Change Management & Adoption
- Launch communication framework addressing adoption gaps and improving engagement
- Implement feedback loops and continuous improvement processes
- Achieve measurable improvement in platform utilization metrics
Partnerships & Optimization
- Establish third-party partnerships for playbook development and training delivery
- Partner with Marketing on content strategy and campaign coordination
- Coordinate with CRM (Salesforce CoE) and Business Intelligence teams on platform capabilities and data insights
- Optimize resource allocation through strategic vendor management
Success Metrics
- Sales Enablement Committee effectiveness (meeting cadence, decision velocity, stakeholder satisfaction)
- Platform adoption rates and utilization metrics across segments
- Enablement program participation and completion rates
- Sales effectiveness improvements (time to productivity, quota attainment, pipeline velocity)
- Stakeholder satisfaction scores from segment leaders and sales teams
- Cost efficiency of enablement delivery (internal vs. external resource optimization)
- Consistency of enablement approach across segments while maintaining business line flexibility
Old National is proud to be an equal opportunity employer focused on fostering an inclusive workplace and committed to hiring a workforce comprised of diverse backgrounds, cultures and thinking styles.
As such, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with disability, sexual orientation, gender identity or any other characteristic protected by law.
We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have an agreement signed by the Director of Talent Acquisition, SVP, to fill a specific position.
Our culture is firmly rooted in our core values.
We are optimistic. We are collaborative. We are inclusive. We are agile. We are ethical.
We are Old National Bank. Join our team!
